Most moving companies do not need more random leads. They need better-fit leads. This article breaks down lessons from 310 Marketing Co on using customer video content, stronger targeting language, and lead quality checks to improve moving company marketing and book more profitable jobs.

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Get Better Moving Leads With Meta Ads

Landon Rhodes of 310 Marketing Co shares how moving companies can use Meta Ads, customer videos, and more specific targeting language to attract better-fit leads and build a lead engine they control.

Many moving company owners think the problem is simple: “I need more leads.” But the better question is: “Am I attracting the right moves?”

In this podcast conversation, Landon Rhodes from 310 Marketing Co shared how moving companies can use better content, stronger targeting language, and customer videos to improve moving company marketing. The big lesson is simple: stop chasing random leads and start building your own lead engine.

Why Are Bad Moving Leads So Expensive?

A moving lead is only useful if it matches the type of job your company wants. One example from the podcast was a long distance moving company receiving too many small local apartment leads. Those jobs did not match the company’s pricing or service model.

If your team needs a minimum job size, but your marketing brings in people looking for a cheap one-bedroom local move, your sales team is stuck before the call even starts.

Lead Quality Checklist

• Job size: Are the leads for the size of move you actually want?
• Move type: Are they local, long distance, apartment, house, or commercial?
• Service area: Are they near your base or too far outside your best route?
• Budget fit: Can the customer realistically afford your minimum price?
• Contact rate: Do people answer when your team calls quickly?

If more than half your leads are not a fit, the problem may not be sales. It may be targeting, lead source, or ad message.

How Do You Build Your Own Lead Engine Instead of Depending on Lead Providers?

Landon’s point was clear: moving companies should not depend only on lead brokers. A stronger long-term strategy is to build a self-generating lead engine you control.

That means your moving business can increase or slow down lead flow based on season, crew capacity, and revenue goals.

Do not judge every ad dollar only as “worked” or “failed.” Treat ad spend as data. The data tells you what the market responds to.

What Should Your Meta Ads Say to Attract Better Moving Customers?

According to the podcast, Meta Ads changed with the July 2025 Andromeda update. Facebook and Instagram now look closely at video frames, on-screen text, audio, ad copy, and headlines to understand who should see your ad.

That means your words matter. Your ad should describe the customer you want, not just say “Call us for movers.”

Better Targeting Questions for Your Ads

• What city, suburb, or neighborhood do we want more jobs from?
• Are we trying to attract apartment moves, large home moves, or long distance moves?
• What is happening in the customer’s life right before they search for movers?
• What kind of home, family, or situation usually creates our best jobs?
• What words would that customer use when thinking about their move?

For example, instead of writing a general ad, you could speak to a specific homeowner in a specific area who is moving into a larger home. The podcast explained that this type of specific language helps the platform understand who the ad is for.

What Is the Best Content a Moving Company Can Film?

One of the strongest ideas from the episode was simple: interview happy customers right after the move is complete.

These videos can show real trust. They also help future customers see what it feels like to hire your moving company.

Customer Video Script

• Question 1: What did you think about your moving experience?
• Question 2: What made the move easier than expected?
• Question 3: Would you recommend our crew to someone else?
• Question 4: What would you tell someone who is nervous about hiring movers?

Landon shared an example of a simple iPhone-style customer video ad that was producing $16 leads. He also explained the math: if a company closes 1 out of 10 leads, that is a $160 customer acquisition cost. If the move is worth $1,100 to $1,200, the return can be strong.

Quick Win: Film One Customer Video This Week

You do not need a full production team to start. The podcast suggested using an iPhone and simple microphones from Amazon.

30-Minute Action

• Pick one happy customer after a completed move.
• Ask permission to record a short interview.
• Stand near the moving truck if possible.
• Ask 3 simple questions about their experience.
• Save the video for future social media or Meta Ads.

The key is to ask when the customer is happiest: right after a smooth move.

Which Customers Should You Feature in Your Ads?

Do not film every customer. Film the customers who look like the jobs you want more of.

Best Customer Video Targets

• Customers from your best neighborhoods
• Customers with larger homes or larger moves
• Customers who had a smooth experience
• Realtors, because they may know more people who need movers
• Customers who clearly trust and recommend your crew

If you want more large home moves, do not build your ads around small apartment jobs. Your content should train the market, and the platform, on what kind of customer you want.

What Mistakes Should Moving Companies Avoid?

• Buying leads without checking quality: High lead volume does not matter if the jobs are wrong.
• Targeting everyone: General ads often bring general results.
• Ignoring contact rate: If people do not answer, check where the leads are coming from.
• Running ads without customer proof: Real customer videos can build trust faster than claims.
• Adding too many services too soon: The podcast discussed the value of getting very good at one thing before spreading attention across too many offers.

How to Apply This This Week

• 1. Review your last 25 leads. Mark which ones were a good fit and which ones were not.
• 2. Define your best move. Write down the job size, location, and move type you want more of.
• 3. Update your ad language. Add specific city, neighborhood, customer, or move-type language.
• 4. Record one customer interview. Use a phone and ask simple questions after a successful move.
• 5. Track beyond cost per lead. Watch cost per appointment and cost per booked job too.

Your moving company marketing should not just create more noise. It should help your sales team talk to better-fit customers who are more likely to book.

For the full conversation, watch the original video on YouTube and visit the Let's Talk Moving Podcast channel.

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Moving Sales Professionals is a 100% US-based Call Center for the Moving Industry. Booking moves and providing customer service since 2018. Over 20 years of Moving Industry Experience, with all lead sources, all CRMs, and book residential/commercial, local, and long distance moves. We hire, train in-house, and have sales professionals ready to fill up your calendar as soon as today. More than just a Call Center, we work with new and experienced owners to provide industry know-how and strategies to improve your business. Covering Continental USA, Canada and the United Kingdom.