In 1993, when I was just four years old, my father embarked on a new venture and started his own moving company. Those early days were filled with challenges and hardships, as is often the case for fledgling businesses. However, no matter the circumstances, my father always ensured that our basic needs were met. There were even times when we had to spend a few nights in his box shop, but he made sure we had food and shelter.
As a child, my definition of fun was quite simple. My brothers and I found endless joy in the most unexpected of places—cardboard boxes! After school, we would eagerly head to my father’s box shop, where we would explore stacks of boxes, transforming them into our own imaginative worlds. The games of hide and seek we played amidst those towering structures were nothing short of epic.
Back then, acquiring moving leads for my father’s business was a relatively straightforward process. He relied on Yellowpages ads and mailed promotional materials to newly listed homes for sale. However, as I entered my teenage years, the internet began to evolve, and with it, the strategies employed by moving companies to market and advertise their services. It presented an exciting opportunity for anyone willing to adapt to change.
During my early teens, I became actively involved in growing my father’s business online. I helped build his website from scratch, optimizing it to rank higher in search engine results, especially for local searches. I worked on enhancing his profiles on platforms like Yelp and Google, nurturing a strong social media presence, and carefully cultivating his online reputation.
Over the years, I witnessed the ebb and flow of numerous marketing trends as the internet continued to evolve. However, amidst the constant change, one strategy consistently stood out as the most influential—email marketing. Its power to connect with customers directly and effectively has remained unrivaled throughout the years.
Reflecting on my journey alongside my father’s moving company, I’m filled with gratitude for the valuable experiences and lessons learned. It has been a remarkable adventure, shaped by resilience, creativity, and the ever-evolving landscape of the digital world.