Learn how one moving company uses platforms like U-Haul Moving Help and HireAHelper, strong phone follow-up, review building, and transparent pricing to average 60–70 moves per month without owning trucks.

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How Moving Companies Can Get More Leads From Lead Platforms

Many moving company owners think they need trucks, ads, and a big office before they can grow. Dwight Jones of Kimaya Services showed a different path: start with labor, use lead platforms, answer fast, build trust, and deliver a clear customer experience.

His company averages about 60–70 moves per month across the year while still renting trucks when needed. A large part of that work comes from platforms like Moving Help and HireAHelper.

What Lead Platforms Should a Moving Company Test First?

Dwight’s company gets work from U-Haul Moving Help and HireAHelper. These platforms connect customers who are already planning a move with labor help.

For a moving business without steady trucks, this can be a strong way to stay booked because many customers already have:

• Their own rental truck
• A pod or container
• A labor-only loading or unloading need
• A last-minute moving problem

Lead Platform Checklist

• Set up a strong profile with clear pricing
• Display reviews where customers can see them
• Offer a 2-hour minimum if that fits your model
• Be ready for 2-man, 3-man, and 4-man jobs
• Plan for small jobs and larger multi-day projects
• Know the platform commission before setting prices

Dwight mentioned that U-Haul takes 15%, so his prices on those sites are higher to cover that cost.

How Do You Turn a Platform Lead Into a Booked Move?

The key is speed and trust. If Dwight cannot call right away, he sends a fast text first. Then he follows up with a phone call.

Simple Lead Follow-Up Template

• “Hi, my name is Dwight.”
• “We received your moving order from HireAHelper or Moving Help.”
• “Can you confirm the loading and unloading address?”
• “Are there any heavy items?”
• “What are you most concerned about for the move?”

That last question is the most important. It tells you what the customer truly cares about before your crew arrives.

What Question Should Every Moving Sales Call Include?

Ask this:

“What are you most concerned about for the move?”

This one question helps your moving sales process because every customer has a different worry. Some care most about budget. Some care about protecting furniture. Some worry about time, stairs, heavy items, or a bad past experience.

Customer Concern Framework

• Budget: Explain the likely time range and what affects the final price
• Damage: Talk about blankets, shrink wrap, straps, and protection
• Heavy items: Confirm pianos, safes, and specialty equipment needs
• Timing: Confirm start time, addresses, and crew expectations
• Trust: Offer platform booking if they feel safer using a known site

If the crew solves the customer’s biggest concern, the move feels successful.

How Should You Price Jobs So Customers Stay Happy?

Dwight uses transparent pricing and gives customers a range instead of one exact number. If he thinks a job may take 5 hours, he may prepare the customer for 6–8 hours.

This protects the company and creates a better ending. If the move finishes faster than expected, the customer feels like they saved money. That can also help the crew earn better tips.

Transparent Pricing Rules

• Give a realistic time range
• Explain what can change the total
• Do video estimates when useful
• Do in-person estimates when needed
• Be clear about platform pricing versus direct pricing
• Do not surprise the customer at the end

How Can You Build Trust Without Paying for Ads First?

Dwight uses Facebook, Instagram, Google reviews, and screenshots of reviews from other platforms. He also said moving company owners do not need to start with Facebook ads right away.

Organic posts can still help, especially when you show proof from real jobs and happy customers.

Organic Marketing Content Ideas

• Photos from completed jobs
• Short videos made from job pictures
• Screenshots of good reviews
• Before-and-after moving content
• Posts showing crews at work
• Reviews from Moving Help or HireAHelper profiles

Dwight mentioned using CapCut and Munch Studios to turn job photos into videos.

What Operational Systems Support More Moving Leads?

More leads only help if the company can complete the jobs well. Dwight rents from U-Haul for local jobs and uses Enterprise or Ryder for longer-distance needs. He keeps options open because trucks are not always available, especially for last-minute moves.

Truck And Equipment Checklist

• Dollies
• Lifting straps
• Ratchet straps
• Shrink wrap
• Bubble wrap
• Furniture blankets
• Specialty dollies or carts for pianos when needed

He also trains new workers with videos and by sending them as an extra person on lower-level jobs. Customers may appreciate the extra help, but he does not charge for that trainee until the person is ready.

What Mistakes Should Moving Company Owners Avoid?

• Waiting too long to contact a new platform lead
• Only texting and never calling
• Giving one tight estimate with no buffer
• Forgetting to ask what the customer is worried about
• Sending a crew without the right equipment
• Ignoring Google reviews
• Feeling pressured into ads before organic marketing is working
• Not taking pictures before, during, and after the move

Dwight’s rule is simple: pictures are protection. They protect the customer, the crew, and the company.

Quick Win: Improve Your Next Lead Call in 30 Minutes

Open your phone, CRM, or notes app and create a saved reply for every new lead platform booking.

• Add a greeting
• Ask for both addresses
• Ask about heavy items
• Ask what they are most concerned about
• Set a reminder to call after sending the text

This gives every new moving lead a faster, more professional response.

How to Apply This This Week

• 1. Review your Moving Help or HireAHelper profile and make sure your prices, reviews, and services are clear.
• 2. Create a copy-and-paste text message for new moving leads.
• 3. Add “What are you most concerned about?” to every sales call.
• 4. Post three pieces of organic content this week using job photos or review screenshots.
• 5. Remind every crew to take pictures before, during, and after each job.

If you want the full conversation behind these ideas, watch How He Runs 70 Moves a Month From One Lead Platform and visit the Heavy Lifting Marketing YouTube channel.