No matter how great your moving company is, there’s going to be 1 in 20 customers who has a bad experience. And in the midst of one of life’s most stressful events (moving), they’re going to leave a very long, sometimes nasty, online review to vent out their frustrations.
Meanwhile, those unhappy customers begin to fill your yelp profile with bad reviews, making your moving company seem incompetent and unreliable.
Unhappy customers WILL vent, so it’s all about directing their “vent” to you, rather than to an online review site that tarnishes your reputation.
The best way to increase your online reputation is to have a “system” to get happy customers to post a review, and unhappy customers to vent without posting a review.