Referrals are the most profitable kind of business in the moving industry. Here’s why:
A referred prospect had a face to face conversation with someone about their experience and why they should use a certain moving company. This is better than any online review, and better than any salesperson.
A referred person is already in the “closing stage” of the sales process, and they won’t be looking for a discount since they’re already set on using your services.
Chasing down leads and discounting rates are some of the biggest profit killers in the moving industry.
Your happy previous customers are your best salespeople and you don’t even realize it.
How To Get More Referrals
Step ONE – Provide a great customer experience.
Nobody refers a service if they’ve had a bad experience. In fact, they may even specifically say NOT to use a service.
Once you’ve provided an outstanding customer experience, the next step to getting more referrals is simple…
Step TWO: Stay Connected
The customer most likely remembers their experience, they may have just forgotten about you. A study by the Wharton School of Business shows that 83% of satisfied customers are willing to refer products and services, but only 29% actually do.
When a previous customer forgets about you over the years or sometimes soon after the daunting moving-in process, you’re letting all of your hard work, satisfying the customer go to waste.
Letting these customers forget about you leads to you missing out on countless opportunities for referrals. And staying connected is all it takes to continue getting their referrals.
Now, we don’t mean staying connected by posting a few social media posts and hope they see your post. We mean staying connected on the platform you’ve initially conducted your business through: EMAIL – no sense in changing platforms
A simple once a month email newsletter sent to your email list of previous customers, and even local real estate agents, property managers etc. is all it takes to dramatically increase your referrals.
Moversville Email Newsletter Marketing
Email newsletters can be tricky, time-consuming, and require a dedicated monthly commitment. That’s where Moversville comes in. Moversville creates and manages your entire branded monthly email newsletter every month so you don’t have to be worried about coding skills, coming up with content, and dedicating hours of your time every month to keep it going.
Check out the Benefits Of Using Moversville Email Newsletter Marketing Service and start increasing your referrals and profiting more in your moving business.
