Assuming you already have a website (if you don’t yet, get one asap), here are 6 free marketing ideas to implement before millions of Americans begin to look for moving companies.
Establish Great Photos Of Your Moving Company
First, before you attempt any marketing, make sure you have great photos of your moving company in action. Pictures on your website, social media profiles, online listings, and email newsletters are often the first things people see when they interact with your business. Great photos will help supplement every online marketing initiative you’re putting in place.
Bulk Up Your Online Reputation
Your online reputation is often the deciding factor when someone needs to hire a moving company. If your online profiles have less than 4 stars, focus some time on bulking up those ratings. You’d be surprised how much business is missed due to low online reputation.
Get Out and Network
One of the best ways to get business and build referral partners is to get out of your office a few times a week and network face to face with people who can refer your services – realtors, leasing agents for apartment complexes, property managers, mortgage brokers, home builders, and self-storage facilities are all target audiences who can refer your moving company.
Build Your Email List
A small amount of initial dedication to building your email list can provide years and years of benefit for your moving company. Have an ongoing process where you collect customer email addresses. If you don’t already do it, begin now. It’s never too late to start gathering customer emails for future contact benefit. A quality email list and a monthly system for email marketing will result in a deep rooted customer base and a steady increase of repeat and referral business.
Add or Claim Your Google MyBusiness Page
Your Google MyBusiness Page is what Google uses to determine where your business is located. With a complete listing, you’ll show up higher in Google’s Local Search Results
Increase Your Local SEO
One of the best ways to increase your chances of ranking high for local searches in Google is by listing your moving company on local business directories. These “citations” are references that contain information about your business Name, Address, Phone, and Website (NAPW). Google crawls these third party business directories and listing sites and take the data into account when determining which business/website to show for their own Geo-targeted searches.
With summer just a few months away, these free & simple marketing ideas can help your moving company become well positioned for the upcoming surge of consumers relocating.